Governor's Challange
2007 GOVERNOR’S CHALLENGE ACTIVITIES
What is the 2007 Governor’s Challenge?
The Governor’s Challenge is a call to action for all New Mexicans to recognize that we have a joint responsibility to keep New Mexico Clean and Beautiful. Griffin & Associates has created a series of educational and fun activities that will brand the program and allow it to be replicated in future campaigns.
The 2007 Governor’s Challenge will run from present day till spring 2008 and will culminate in a gala event to be held in Santa Fe. The Governor’s Challenge will consist of 3 major statewide events – the School Litter-ary Awards targeted at 8th grade students and younger; the “Talk Trash with the Guv” MySpace and YouTube Competition targeted at young adults between the ages of 15 -26 and the Pickup Olympics targeted at businesses and organizations throughout the state.
All of these competitions will be incentivized with prizes from private sector sponsors. All participants and winners from each category will be invited to a gala event in Santa Fe at the end of the program, spring 2008. The KABBI award will be implemented to recognize the KAB Coordinator whose community has the most participation in the program.
Litter-Ary Awards
A poster and entry form will be sent to all elementary and middle schools in the state of New Mexico encouraging each school to participate in a school wide clean-up effort. Each entrant (can be an individual, class, or entire school) will be asked to write an essay about what they did to clean up New Mexico and submit it. Schools may plan projects at any time between now and spring 2008.
If you want to get involved with the Litter-Ary Awards please download the following documents…
Litter-Ary Poster 
Project Ideas 
Cover Letter
Commitment Form
Essay Parameters
“Talk Trash with the Guv” MySpace and YouTube Competition
This competition is challenging young adults to think about what they can do to keep New Mexico Clean and Beautiful. A Talk Trash with the Guv MySpace page has been launched and contains all contest rules and other information, http://www.myspace.com/talktrashwiththegov.
The MySpace page is for a group or an individual to create a video, blog, website, song, artwork with an anti-litter message, write some poetry, or share idea that will help keep New Mexico Clean & Beautiful. They would record their creative pieces through YouTube and upload it as an entry for the contest. Twelve winners will be selected and may have a chance to either record their songs or shoot their videos at a professional studio or with a professional videographer and have the song and video included in the 2008 Governor’s Challenge campaign.
If you do not have a MySpace account but you are a member of www.facebook.com, a Talk Trash with the Gov Facebook account has also been launched with the same information as the MySpace page.
To download the poster for Talk Trash click on the following document…
Talk Trash Poster
Cover Letter
Pick Up Olympics
Any organization or business in the state that participates in a documented litter clean up project and provides a pictography with a 300-word essay of a group effort will be invited to a gala event in Santa Fe in the spring of 2008. Winners will be awarded a silver, gold or bronze medal and will be recognized on the New Mexico Clean and Beautiful website, www.tossnomas.com. This is an opportunity for organizations and businesses within communities to participate in an event that will make New Mexico a better place to live.
If you want to get involved with the Pick Up Olympics please download the following documents…
Pickup Olympics Poster
Project Ideas
Cover Letter
Commitment Form
Essay Parameters
The KABBI Awards
This award will go to the KAB coordinator(s) whose community has the most participants per capita and/or the most innovative ways for people to participate in the Governor’s Challenge events. KABBI stands for Keep America Beautiful Best Involved. This award will include an all expense paid two nights stay to a resort of your choice in New Mexico and a special 2007 KABBI Award.
To find your local New Mexico Clean & Beautiful affiliate
Contact: Nichole 505-764-4444 ext.225 billltstlktrsh@aol.com
